Consumer advocates and other experts[who?] argue, however, that payday loans appear to exist in a classic market failure. In a perfect market of competing sellers and buyers seeking to trade in a rational manner, pricing fluctuates based on the capacity of the market. Payday lenders have no incentive to price their loans competitively since loans are not capable of being patented. Thus, if a lender chooses to innovate and reduce cost to borrowers in order to secure a larger share of the market the competing lenders will instantly do the same, negating the effect. For this reason, among others, all lenders in the payday marketplace charge at or very near the maximum fees and rates allowed by local law.[25]
You can see how rolling over loans can lead to you paying much more than you initially borrowed. If you’re considering a payday loan but are worried about being able to pay it back, look into an installment loan. These tend to have smaller payments spread out over a longer time period. You can also work on improving your credit to become eligible for personal loans or credit cards, which have lower rates and monthly minimum payments.
Welcome to Fast Payday Loans, Inc.! We are pleased you've chosen us to be your payday loan lender. Our team of representatives is committed to making your payday loan experience rewarding and hassle-free. We realize everybody may need a little help between paychecks from time to time, and we take satisfaction in helping our customers find short-term cash solutions.
Contact your creditors or loan servicer as quickly as possible if you are having trouble with your payments, and ask for more time. Many may be willing to work with consumers who they believe are acting in good faith. They may offer an extension on your bills; make sure to find out what the charges would be for that service — a late charge, an additional finance charge, or a higher interest rate.

The USA PATRIOT Act is a Federal law that requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account. You will be asked to provide your name, address, date of birth, and other information that will allow us to identify you. You may also be asked to provide documentation as proof of identification. Approval is contingent upon successfully passing this mandatory identification confirmation.


A business payday cash advance isn’t really a loan in the traditional sense, because no lending actually takes place. Instead, when a company gets a payday cash advance they are, instead, selling some of their future earnings to a merchant cash advance company agrees to purchase those revenues in exchange for an immediate upfront deposit into the selling company’s bank account. Payday loans can either require selling the company’s future bank account deposits, or the sale of a percentage of the transactions volume that the company does through credit card transactions.
Customer Notice: Payday Loans are typically for two-to four-week terms (up to six months in IL). Some borrowers, however, use Payday Loans for several months, which can be expensive. Payday Loans (also referred to as Payday Advances, Cash Advances, Deferred Deposit Transactions/Loans) and high-interest loans should be used for short-term financial needs only and not as a long-term financial solution. Customers with credit difficulties should seek credit counseling before entering into any loan transaction. See State Center for specific information and requirements.
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